view more of my work @ nswsara.com
Specialised in: Branding | Editorial | Illustration | Other Printed matters | UIUX
“I would like to turn design into a state of mind, which can be woven into our everyday life in Hong Kong, so that our cultural identity can help the community.” After studies in the field of Communication Design, Sara aims to create works that can convey meaningful messages. Design is a communication tool for everybody, acting as a medium to tell stories through a variety of media, fostering self awareness. Sara loves to explore the world and discover the stories behind people and places. She strives to inspire others with subjects that are overlooked, and uses a unique angle for her storytelling. She believes neglected stories are crucial to the society because each and every one of them is part of a whole, and is worth being shared. Besides, Sara believes that meaningful design does not only bring harmony with the environment, but also shows empathy for others. As a communication designer, she emphasises storytelling in her work, which she considers the soul of design. While on exchange, Sara developed a fondness for Scandinavian design. She noticed that "people there do not see design as uncommon, but as an integral part of daily life that we can all embrace". Inspired by the Swedish term “Lagom”, meaning “just the right amount”, Sara wishes to find a subtle balance of design, history and culture. this notion eventually became her creative vision: to produce meaningful stories through design that can be embedded in everyone's life.
BA (Hons) Communication Design – The Hong Kong Polytechnic University
Graphic Design – Lahti University of Applied Science (Finland)